Top 5 Social Apps Performance in South Africa Q4 2023

In the fourth quarter of 2023, the social apps landscape in South Africa showed diverse performance trends across downloads, revenue, and active users. Here’s a closer look at the top 5 social apps:

TikTok saw a relatively stable weekly revenue, peaking at around $120K in late September and ending the year close to $119K. Downloads experienced a decline from 371K in early October to 125K by the end of December. Active users fluctuated, starting at 5.2M in late September and closing the quarter at approximately 4.9M.

Facebook maintained a steady climb in active users, reaching nearly 22.2M by the end of December. Revenue showcased a gradual increase, peaking at just under $8K in the final week of December. Downloads started strong at 276K in early October but decreased to 120K by the end of the year.

Grindr - Gay Dating & Chat experienced a notable increase in revenue towards the end of the quarter, reaching approximately $10K in the last week of December. Downloads fluctuated slightly, with a peak of 1.9K in early October and ending the year at around 1.7K. Active users remained relatively stable, hovering around 48K throughout the quarter.

Instagram showed consistent performance in active users, maintaining around 4.8M throughout the quarter. Revenue saw a peak of $11K in multiple weeks, while downloads fluctuated, starting at 160K in early October and decreasing to approximately 79K by the end of December.

X had a steady increase in downloads, reaching 20K in the last week of December. Revenue showed moderate growth, peaking at around $6.7K in late November. Active users displayed a slight decline, ending the quarter at approximately 2.4M.

These insights, sourced from Sensor Tower, highlight the dynamic nature of social media app performance in South Africa. For more detailed analytics, visit Sensor Tower for comprehensive insights.